After gathering firsthand experience in the fintech (financial technology) ecosystem of Hong Kong during the summer of 2016, the author became interested in understanding the extent to which fintech is a trending topic and which implications its trending nature could entail. Observing the effervescence of abundant public relations efforts was certainly exciting for the author, but it also opened a...
Paperback: 68 pages
Publisher: LAP LAMBERT Academic Publishing (June 11, 2017)
Product Dimensions: 5.9 x 0.2 x 8.7 inches
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ty for academic analysis: what is the current stage of the trending topic of fintech? The central argument of the present white paper is that fintech is a trending topic and it is no longer perceived as a threat to the established (or incumbent) financial industry. To support the argument, the author analyzed media discussions on fintech from The Wall Street Journal and American Banker, two well-established financial media outlets.