The 7 Most Costly Mistakes Lawyers Make Advertising With Google Adwords: And Solutions On How To Fix Them.

 The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords: And Solutions on How To Fix Them. PDF ePub book

Priced less than the cost of a click of just one of the major legal profession keywords, Frank Buddenbrock's book outlines the most common mistakes legal professionals make in Pay-Per-Click advertising campaigns, AND offers ideas, techniques, and solutions on how to fix them. Fixing these problems can bring in more potential clients, leads and inquiries at substantial savings.As a Google AdWords e...

File Size: 859 KB
Print Length: 1 pages
Simultaneous Device Usage: Unlimited
Publisher: Can You Find Me Now?; 1 edition (April 1, 2014)
Publication Date: April 1, 2014
Sold by: Amazon Digital Services LLC
Language: English
Text-to-Speech: ::::
Word Wise: Not Enabled
Lending: Not Enabled
Format: PDF ePub fb2 djvu book

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enbrock, sometimes called the "Einstein of AdWords," reveals how to recognize your mistakes, and then proposes the fundamental solutions to get more advertising bang for your buck.Increase your client base and search engine marketing visibility when you uncover:1. That your Keywords and Keyword Phrases are much too broad (and attract the wrong kind of client)2. Your Keyword Choices are too weak3. Your Ads are not written properly to bring in the best prospect, at the lowest cost4. Your ineffective, or non-existent, landing pages don't convert visitors to prospects, and ultimately clients5. You're not maximizing your results by building a list of Negative Keywords (this one idea could save you tons of money)6. You're not tracking your results (how do you know what's working, what's not, and how to fix it?)7. You're not testing (testing or comparing just one headline or offer to another could bring in exponential improvements)Marketing online is probably not ever going to get cheaper, and/or easier. Keywords that were once available for pennies now cost dollars, even tens of dollars.Fixing these problems and optimizing your AdWords campaign now is sure to keep you ahead of your competition, positioning you as a leader of the pack.